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CHARITY BY DESIGN: Take The Wheel

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Your inner compass will steer you in the right direction. Providing you with guidance on your life’s journey, it points the way that leads to a brighter future. Embrace a new start, take the wheel, and realize that all things are possible when you trust your inner power.

ALEX AND ANI will donate 20% of the purchase price* from each Take the Wheel Charm sold, with a minimum donation of $25,000, between April 2015 and December 2015, to The Herren Project to provide assistance in taking the first steps toward recovery and a life of sobriety, educational programs and resources to increase awareness on the signs of addiction and bring hope for a better tomorrow.

*Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers

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CHARITY BY DESIGN is the heart and soul of ALEX AND ANI. Carolyn works closely with organizations in creating a unique design that embodies the message and reflects the beauty of each charitable organization. We believe profoundly that people everywhere are anxious to participate in creating change and empowering those who so clearly need assistance. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.


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